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Unleash It
Written by: Kevin Eikenberry

On airplanes, in restaurants, in the newspaper and on television, I often hear people saying their businesses are not growing to their satisfaction or that they are not reaching their objectives.  The explanations that follow consist of reasons like:

• It’s the economy

• Our customers don’t get it

• I don’t have the right people on the team

I could go on, and so could you. I think that is all a bunch of hogwash. People (both those doing the talking, and those they are talking about) are not all they can be.  

The organization is not all it can be.  Both have tremendous untapped potential sitting there, waiting to be recognized and tapped.  Both have potential waiting to be unleashed. Dictionary.com defines potential as “the inherent ability or capacity for growth, development, or coming into being, or something possessing the capacity for growth or development.”

When we point to others and other factors as the cause to our problems (in business or any part of our life) we are missing the point.   We hold many of the answers ourselves.  Maybe not in this moment, but when we unleash our potential, we unleash talents, skills, perspectives and ideas that can help us solve the problems we face and (as no small side benefit) become more fulfilled in our lives.  Simply stated, as caretakers of our own lives we are cheating ourselves if we don’t do everything we can to unleash our potential – that innate ability within us waiting to be developed.

As leaders in organizations, our responsibility for unleashing potential is at least as great as it is for us personally.  We are responsible for results, for meeting the needs of Customers, for helping and empowering people, and for generally doing the good things our organizations exist to do.  If we aren’t helping those around us unleash their potential, are we really doing our job?
You know the answer.

So the question isn’t, are we doing all we can to unleash the tremendous potential that exists, but how do we do that?In very short form here are some of the key steps you can take to begin unleashing your potential or the potential in others.  As you read these steps, think about it in both ways – both from the perspective of helping others and of helping yourself. 

1. Believe.  Tug McGraw, pitcher for the Philadelphia Phillies said throughout an improbably run to a World Series Championship, “Ya Gotta Believe!”  An entire team, and an entire city did, and the team went further and accomplished more that they initially believed they could.  Tug helped that team unleash their potential, because he believed, and helped others believe too.  If you don’t believe your team has the ability to achieve or accomplish more, how likely are those accomplishments to occur?
2. Recognize.  read more »

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