Building your business can be tough and overwhelming at times. With the countless tasks that need to be done, it is easy to lose focus of the big picture.

Here are 7 points to help you refocus and give your business an edge.

  1. Know your niche

It is paramount that you know your niche. I see so many people making the mistake to try to include anyone and every one in their marketing. Narrowing your niche down helps you getting your targeting for your content and marketing right and to position yourself as an expert in the particular niche.

  1. Know Your Niche’s Biggest Problem

Once you understand who your niche is, you can figure out what their biggest problem is that you can help them with.

As a business owner you need to become very good at solving problems and providing solutions. It is crucial for a successful business.

  1. Leverage Your Marketing

Once you know the problem you can package the solution in a way that can be broken down to several levels to keep people engaged over time.

Once you know what those products are launch your marketing on a platform – generally social media – where a small investment can bring you large number of lead that can become customers.

  1. Engage Your Fans

The best way to engage with people is to provide them massive amount of value before they even buy from you.

To engage them you need to know where they hang out and provide them with useful information about the problem for free, or at a low price before you offer them your high value products.

  1. Have An Online Base

Even if you have a brick and mortar business, in this day and age it is important that you can be found online. Make sure that you provide them value through here also. Blogs are great both for keeping you up to date with Google and for engagement. Make sure that you have a call to action here to your product.

  1. Reach Out To The Media

Local media is always looking for local products, reach out to them to start with to let them know what you are doing and how you can help the local people.

You can also contact editors of specific magazines that may relate to your niche. Run your story past them and ask them if it would be of interest for their readers?

  1. Believe in yourself

This is a must! Be confident when you are approaching media and selling your product. If you don’t believe in yourself, why do you thin others will?

Some people may turn you down, it doesn’t matter, others will say yes, so just keep going!