Whether you are in business or wanting to go onto the next level of your career, it pays to have a great elevator pitch handy to make a great impression in less than 60 seconds.

It can be hard if you are not engaged with what you do, in that case you may want to focus on what you want to be doing. What you are about.

Whether you are out at a conference, mingling with friends, or you just so happen to know somebody who knows somebody who’s able to help you take you to the next level, you’ll get this question: “What do you do for a living?” Or, “what is your company about?”

This is the perfect time to tell someone what you do, use it! But remember you only have about 30-60 seconds to grab their attention!

An awesome “Elevator Pitch” is created for just such an occasion. Use it as an ice breaker, that can lead into a deeper dialogue or even a consequent meeting.

But how, when you might not know anything about the people you’re speaking to?

Well, the first step is to understand the GOAL of the elevator pitch so you know how to construct it…

The Goal: People remember you long enough that they’re compelled to talk with you for longer or seek you out after the initial meeting.

You don’t have to sell anything — all you have to do is be authentic and be memorable!

So what you need to prepare to leave an exciting, impactful and meaningful impression with whomever you come in contact with?

  1. What’s the goal of your pitch?

For instance, is the objective to get your name out there? Do you have a great new product idea that you want to pitch? Or do you want a simple and engaging speech to explain what you do for a living?

  1. What’s in it for them?

It is the greatest radio channel in this universe WII FM! So make sure you are clear about what people get out of working with you or using your product/service/business. Even better, personalize their problem into a question and make your company the solution.

  1. Spike Curiosity

You only have a short time, don’t try to fit your whole story in there. Give some detail, explain your expertise, why you are the best and a general overview. Look authentic, confident and as though you know exactly what you are doing. Focus on the problems that you solve and how you help people. If you can, add information or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your audience to remember most about you? Make sure you differentiate yourself from others.

  1. Engage with a question

After you tell people what you are about, you need to engage your audience. To do this, prepare open-ended questions to involve them in the conversation.

Make sure that you’re able to answer any questions that he or she may have.

Tip 1:

You can also include:

  • Funny things
  • Vivid imagery
  • Micro stories
  • “Did you know” points
  • Little known facts
  • Well-timed pauses

Just remember you only have 30-60 seconds maximum! So be short and snappy.

Tip 2:

Make sure you have your business cards handy to give out if asked. Don’t push it on people if they are not interested.

Tip 3:

Remember to tailor your pitch for different audiences, if appropriate.

You MUST be memorable so that you have an opportunity to make a “second pitch”.