Prospecting for Your Nutrition Business Icebreakers
Written by: Garry Gamber
Being
able to bring up the topic of nutrition or the topic of home businesses
during a conversation is an important part of prospecting. We develop a
formal technique for cold calling but we want to be able to talk to
friends, acquaintances, and certain strangers in a warm, easy, natural,
and informal way. In some ways bringing up a business topic in informal
situations is more difficult than it is in more formal settings.
The best advice is to be conversational and natural with people.
In informal situations topics should come up easily and
naturally. The conversation should not be forced and good humor
should be used. However, what people often don’t appreciate is
that being “easy and natural” generally has to be learned and
practiced. Good conversational ice breakers may not seem natural
to a person when first used. But with good practice and usage
they become natural. Remember how uncomfortable it felt as a
child to talk to people? Practice, practice, practice.
So, what are some good ice breakers? See if some of the ideas in the list below help you.
Books
Carry Dr. Ray Strand’s book, What Your Doctor Doesn’t Know About
Nutrition May Be Killing You. The book can be placed in a
location that will cause people to notice it and ask questions.
Or when you see someone glance at the book you can make an appropriate
comment about it to get the conversation started. A good
provocative statement to use early in the conversation would be, “This
book helped me to think about nutrition in a very different way.”
Carry Robert Allen’s book, Multiple Streams of Income. As with
Dr. Strand’s book, place this book in a convenient spot and wait for
comments and opportunities to open a conversation with. Also, use
a similar provocative statement like, “This book helped me to think
about wealth and income in a very different way.”
There are numerous other books, even magazines that you can carry to
accomplish the same goals. The choices are up to your imagination
and familiarity with the literature.
Brochures
As with books, product brochures and catalogs can also be carried and
placed in such a way as to spur a person’s interest. One of the
advantages of a brochure or a catalog is that it can be given to the
prospect who has shown interest. read
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